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Archive | December, 2017

5 Things do Before Breakfast

If you want to be successful, you need to start evaluating your morning habits. Morning is often the most productive time of the day. This is because our brains are fresh, our willpower is stronger and we tend to have a more positive outlook on life during this period. In comparison, in the evenings people tend to be more tired, more negative and have little willpower. This is why you need to do important things in the morning.

Begin asking yourself what your morning habits are like. What time do you wake up? What is the first thing you do after getting out of bed? Etc. After you’ve done this, you’ll start to discover whether your morning routines are helping or hindering you on your path to success.

Now that you know what you are doing in the morning, let’s go over some things you should be doing. Successful individuals understand how valuable their mornings play into their success.   Here are 5 morning habits that successful people do before breakfast that you need to emulate.

Wake Up Early & Get to Work

Successful people understand how valuable time is and they don’t let it go to waste. They get up early. In fact, Laura Vanderkam conducted a study of 20 executives and discovered something interested. 90% of these executives said they wake up before 6 am on weekdays. This doesn’t mean they get up and go straight to the office. Instead, they use that time to accomplish other personal tasks.

For example, Disney CEO Bob Iger wakes up at 4:30 to spend time reading and Twitter and Square CEO Jack Dorsey gets up at 5:30 to exercise. The bottom line is simple. If you want to be successful and make your millions, one of your morning habits needs to be waking up early.

Exercise

There are several reasons why you should exercise in the morning. You will have less scheduling conflicts if you exercise first thing. If you wait until the evening, chances are that something will come up and as mentioned above, you will likely have less will power to go the longer you wait. Another reason that exercising early is beneficial is because it increases productivity. According to the Huffington Post, working out will help “increase your mental clarity for four to 10 hours” after you exercise. If one of your morning habits is exercising, then you will also get better sleep and reduce stress later in the day.

Create a To-Do List

I am one of those people who rarely creates a to-do list unless I really need to get stuff done. This is because I complete tasks more often when I put them on paper. This is true for many people. When things are written down, they are more likely to be completed. The success rate changes because written tasks require more accountability than tasks only listed in your head. Successful individuals understand this concept. Every morning, they create to-do lists of all the tasks they need to complete during the day.

If you want to be successful, you need to start creating a to-do list for yourself every day. Make sure to only put realistic tasks on your list so you can actually complete them.

Write Down Your Goals

Successful individuals are goal oriented and you need to be as well, if you want to be successful. One of your morning habits should be writing down your goals every day or at the very least, reviewing your goals. Keep them fresh in your mind so you will continue working towards them. Again, you need to actually write them down because there is power in putting pen to paper. Decide what your goals are and then focus on them.

Quality Time with Family

Who said that quality family time has to be in the evening? Many successful people use the mornings to connect with their family members. Connecting could be anything from making a big breakfast for the whole family, talking with your spouse on the bus ride to work or helping your young children get ready for school in the morning.

Finding balance is important for any successful person and spending time with family needs to be part of that balance. If you are too tired in the evenings to spend time with family, start making it one of your morning routines instead.

Creating a good morning routine is essential if you want to be successful. Start your day off right with these 5 morning habits and get started on your success today. Maybe you’ll even make a few million while you’re at it.

What’s your most successful morning habit? Let us know in the comments below!

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6 Ways To Keep Money Flowing Over Holiday Vacation

As entrepreneurs, our work doesn’t stop just because the kids aren’t going to school (my wife is a teacher, so she’ll be home, too).  One of the main benefits of what we do is being able to decide when we work less or want to spend extra time with those that matter most to us.

Yet, we still have to pay the bills.

In this post, I’m going to separate our “6 ways” into 3 ways to prepare and 3 quick things you can do while working less to keep the money coming in.

3 Ways To Prepare For A Vacation

The easiest way to prepare for vacation is to do as much as possible before you disappear.  Any of these 3 will give you the ability to detach from your computer or phone and enjoy time with your family.

Setup An Email Promo In Advance

This is what your autoresponder is for.  Many of us fall into the daily mess of jumping into our autoresponder and sending out a new broadcast email every day.

Yet, the autoresponder is designed to deliver messages when you’re not there.

Write a series of emails to cover the days you’re not going to be functionally working.  Make sure they’re going to go out at the right times and wait for the payment notices.

Schedule Social Posts Using Buffer

If you’ve got a majority of your audience on social media, Buffer is about to become your best friend.

It allows you to schedule posts to all of the big social networks (including Instagram).

If you’re going to run a promo to your email list, Buffer will give you the ability to schedule social posts to go out at the same time as your emails.

Most importantly, they have a free version you can use to see how you like it before signing up for the “business” version.

Create Any Content In Advance

If you do any regular blogging, you’ll want to ensure you’ve got some posts prepared before you head off.

Combine an email in your autoresponder and a blast on your social networks and you’ll have a promotion machine working for you while you’re off having fun.

3 Quick Things You Can Do For Money While On Vacation

What if you want to take the kids out for a crazy Hibachi dinner that’s going to cost you $200 and you’re low on cash and credit after buying gifts?

Any of these 3 will give you a cash infusion to do something extra during vacation.

Run A Quick Promo

To get attention over the holiday time, you better do something worthy of people’s attention.

In the “Internet Marketing” space, there isn’t a single launch between 12/24 and 12/26 due to Christmas.  I’ve never seen it happen before.

Usually there is one marketer with a killer offer over the holiday.  Not this year.

It’s a huge risk to invest a bunch of money, time, and attention into a product to launch at a time where people are supposed to be hanging out with their families.

Yet, if you’re the only one with a live offer at that time, you’re going to get eyeballs.

Why?

People will still be staring at their phones when they get bored.

If an email comes in talking about your product, you have a chance to get sales.

The key with a promo over the holidays is to give a crazy deal or something groundbreaking.

If it’s your product, cut the price or stack on extra bonuses.

If it’s an affiliate offer, throw in some personal 1-on-1 help.  Most people won’t take you up on it, but make sure to politely let people know you won’t be available to help until after your vacation ends.

Do An Ad Swap With A Friend

Whether you’re promoting an offer or have products of your own that you sell, you’ve built an email list of customers and prospects.  Most of our customers send our traffic to a squeeze page (as they should).

An ad swap is where you and a friend with a similar list size agree to send out a promo for each other.  You email your list suggesting they check out your friend.  They do the same for you.

No money has to involved.

As long as you can both create a similar amount of clicks, this is a win/win.

If you don’t have any friends you can do an ad swap with, you can buy some of our traffic instead.

Find A Starving Audience And Feed Them

Finding a new audience and creating an offer is quick?  Not really, unless you have the technology to back it up (Shopify, OptimizePress, or LeadPages).

The idea here is to build an offer or product that you can put in front of people that are nearly guaranteed to buy it.

An example for me would be anything related to Deadpool.  Facebook has figured out that I like Deadpool, so the T-shirt that I saw with Deadpool and a unicorn nearly got me to grab my credit card.

Generally, T-shirt campaigns won’t pay out quickly, so the only way for you to sell them would be to find a print on demand company willing to send products to your customers, then set it up on something like Shopify.

Again, not a quick cash infusion…

However, this will work if you have things you no longer need.  Video games?  Go to Gamestop and sell them.  Fashionable clothes?   Find a Plato’s closet and sell them.  Got a computer you don’t need or use?  Offer up a crazy deal on Craigslist.

I wouldn’t suggest selling things that matter, but most of us have tons of things we never use.  If you’d rather have cash in your pocket, get rid of the stuff you don’t need.

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Leverage Facebook Groups to Increase Web Traffic

Facebook groups can be a valuable tool for business owners. Online marketing for small biz requires using the best tools to get the most value and that includes Facebook groups. It’s free to join a group, and there are millions of them available on the social media site.

How to Find Relevant Facebook Groups

One of the great things about Facebook is that it will suggest groups to you, based on your likes. So once you’ve joined a few groups, you’ll start seeing suggestions for others that suit your niche. However, to get started, you have to find some on your own.

You can find groups for literally any topic under the sun, so look carefully at your target audience and figure out what groups they’re hanging out in. Then go join a few of these.

Many business owners join FB groups that are created for business owners. While this can be great to bounce ideas off other people, it’s not a good place to reach your audience (unless your audience is other business owners). You will see more results when you join groups where your audience is hanging out.

Once you’ve found and joined several groups, what do you do?

Making Use of Facebook Groups

The first thing you should do in any Facebook group is read the instructions and rules. Every group has these, either in the group description or in a pinned post on the group page. Make sure you understand what is allowed and what is not.

With the rules in mind, you can then begin to interact with the group and leverage the information you glean.

Introduce yourself: You should always present yourself as an individual on these groups, so introduce yourself, not your company. Most groups allow for a link in the introduction post, but be sure to read the rules to make sure. Then post an intro that explains who you are, any relevant information in regards to the niche, and what you do.

Ask questions: Go ahead and ask people questions in the group. It’s a great way to interact, but it has the added bonus of helping you glean information. Use the questions to build up a better avatar for your target audience.

Read posts and take notes: You will quickly notice that many people post about their problems in these groups, hoping someone can shed some light on things. You should be careful not to promote your solution in these cases, but make a note as to what everyone is looking for. This information can be invaluable when planning your own services.

Participate in threads: Become an active part of the groups you join. Gradually, people will start to notice your comments, and if you’re adding value, they will begin to see you as an expert in your industry. For example, if you post ideas for woodworking in a group on carpentry and frequently offer creative solutions, people will begin to look for you when they have questions.

Promote when allowed: Many Facebook groups allow you to promote your business on certain days or in certain group threads. Make sure you take advantage of these opportunities and present the members of the group with an offer they’ll love. It’s a great way to increase email subscribers or to gain clients.

Facebook groups aren’t the first place most people look when they’re planning on promoting their business, but if you’re already on the site, it makes sense. With a well-thought-out plan, you can easily interact in groups with just a few minutes of your time each day.

Conclusion

Facebook is an integral part of online marketing for small biz, so learn to put it to good use. Take advantage of the many

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Digital Altitude Commissions

What commissions will I earn?

Digital Altitude pays out up to 60% (after transactions fees) in commissions over 3 tiers on each sale. 20% is paid to your coaches on sales of BASE, RISE, ASCEND, PEAK, and APEX. If you are an active Affiliate then the higher your ASPIRE level the higher your commissions and the more tiers of commissions that you will qualify for.

Here is a summary of the tiers of commissions that you can earn as an Affiliate for each ASPIRE level:

ASPIRE Walker: Earn 40% commissions on 1 Tier

 

  • Tier 1: Earn 40% on products that you own (-20% coach on core products*)

 

ASPIRE Hiker: Earn 50% commissions over 2 Tiers

 

  • Tier 1: Earn 40% on products that you own (-20% coach on core products*)
  • Tier 2: Earn 10% on products that you own

 

ASPIRE Climber: Earn up to 60% commissions over 3 Tiers

 

  • Tier 1: Earn 45% on the products that you own (-20% coach on core products*)
  • Tier 2: Earn 10% on products that you own
  • Tier 3: Earn 5% on products that you own

 

*Coach: We are excited to be able to bring our coaches onto your team to help you close the high-ticket sales for you (there is quite an art to that – and they are worth their weight in gold). You will simply make more sales with an experienced coaching team working for you. 20% of the gross retail product price will be taken from the Tier 1 commissions on BASE, RISE, ASCEND, PEAK, and APEX to cover the costs of running our coaching team for you.

What is “Sponsor Lock” and how does it affect me?

Sponsor Lock is a very important and very lucrative part of the compensation plan. When you refer people and they join as a member, they don’t just get you as their Personal Sponsor, they actually get a sponsor for each ASPIRE Level and each Core Product. Each sponsor is locked for life when the member joins.

When you are qualified at all levels (Active Affiliate APEX Climber) then you will be your new member’s only sponsor on all products. If you aren’t qualfied at all levels then your new members will be locked to other sponsors (above you) for each of your unqualified levels. Not only will the commissions on your personal sales skip over you for those unqualified product levels, but the member’s whole downline will also skip over you for Tier 2 and Tier 3 commissions too. Even if you decide to upgrade later on – you won’t be able to get that downline back – it will be forever locked to a sponsor above you. However, you will still want to upgrade to stop newer members and their downlines from being locked to sponsors above you.

Here is an example to help illustrate. If Joe is an Active Affiliate who is positioned at ASCEND + ASPIRE Hiker and someone joins Joe’s team, they will have the following Tier 1 Sponsors.

  • Personal Sponsor: Joe
  • ASPIRE Walker Sponsor: Joe
  • ASPIRE Hiker Sponsor: Joe
  • ASPIRE Climber Sponsor: Rolls up to another qualified sponsor (so will their downline – even if Joe upgrades later)
  • BASE Sponsor: Joe
  • RISE Sponsor: Joe
  • ASCEND Sponsor: Joe
  • PEAK Sponsor: Rolls up to another qualified sponsor (so will their downline – even if Joe upgrades later)
  • APEX Sponsor: Rolls up to another qualified sponsor (so will their downline – even if Joe upgrades later)

It’s rewarding to be well positioned; not only can you make more commissions (and lock in more product downlines) from your personal sales, but you can also capture and lock in sales made by members below you. They do the work, and you capture the commissions and capture their downline for the products you are qualified in but they are not.

Here is another example: Joe sponsor’s Alex who sponsors Bob who sponsors Charlie (assuming everyone is an Active Affiliate and ASPIRE Climber).

1. Starting with Alex joining Joe’s team (and Joe is qualified at APEX)

 

  • Joe will become Alex’s sponsor for ALL products

 

2. Then Alex goes ASCEND

 

  • Joe will collect the BASE + RISE + ASCEND Tier 1 commissions from Alex.

 

3. Then Bob joins Alex

 

  • Alex will be Bob’s Tier 1 Sponsor for all products up to ASCEND
  • Joe will be Bob’s Tier 2 Sponsor for all products up to ASCEND
  • Joe will be Bob’s Tier 1 Sponsor for PEAK and APEX.

 

4. Then Bob goes PEAK

 

  • Alex will earn the Tier 1 commissions up to ASCEND
  • Joe will earn the Tier 2 commissions up to ASCEND
  • Joe will earn the Tier 1 commissions for PEAK (since Joe is his Tier 1 Sponsor for PEAK)5. Then Alex – seeing that he lost a big PEAK commission decides to upgrade to PEAK too.
  • Joe earns another Tier 1 PEAK commission (this time from Alex)
  • However, Bob (and his future downline) still remains locked to Joe as his PEAK and APEX sponsor.

 

6. Then Charlie joins Bob. What happens then?

 

  • Bob will become Charlie’s Tier 1 Sponsor for all products up to PEAK
  • Alex will become Charlie’s Tier 2 Sponsor for all products up to ASCEND (even though Alex is PEAK now)
  • Joe will become Charlie’s Tier 3 Sponsor for all products up to ASCEND
  • Joe will become Charlie’s Tier 2 Sponsor for PEAK (Alex is skipped over even though he is now PEAK)
  • Joe will become Charlie’s Tier 1 Sponsor for APEX

 

7. If Alex then sponsors Bill

 

  • Alex will be Bill’s Tier 1 Sponsor for all products up to PEAK (because Alex was PEAK before Bill joined)
  • Joe will be Bill’s Tier 2 Sponsor for all products up to PEAK
  • Joe will be Bill’s Tier 1 Sponsor for APEX.

 

Please note that even though these examples show you the power of being well positioned in this compensation plan. No product purchase is required to make money with this opportunity. You can choose to become a basic affiliate with no product purchase – if you choose to simply pay the monthly affiliate fee with no additional product purchase then you won’t participate in the regular compensation plan including “Sponsor Lock”. You will simply earn 3% commissions on all personal sales that you make. This is straight forward – though you can probably see it doesn’t have the same potential as when you take part in the full compensation plan, including it’s three Tiers of commissions and “Sponsor Lock.”

 

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How to Develop the Psychology to Succeed

Too often we focus simply on the success of companies only to forget the struggles they had to get there. One writer notes that despite the success stories we see, each of these successful entrepreneurs also “harbor secret demons. Before they made it big, they struggled through moments of near-debilitating anxiety and despair—times when it seemed everything might crumble.”

If you haven’t had such moments on your journey as an online business owner, don’t worry. They will come. Struggles always come, especially to those who start their own company. The question is, how psychologically prepared are you to handle such challenges?

Success isn’t entirely based on your financial standing or your innate entrepreneurial intuition. What will also matter is how mentally and emotionally stable you are, especially in times of difficulty.

For some entrepreneurs, developing a strong psychological stamina takes years. For others, it comes naturally. For all, it is necessary if you are going to survive the tumultuous moments that make or break a business.

To begin strengthening your psychological stamina, begin by knowing what you’re up against. Evaluate where you stand. Do you feel mentally and emotionally ready to face these challenges? If not, continue on to find ways to boost your psychological stamina so you can overcome such challenges.

Common Psychological Challenges for Entrepreneurs

Emotions vs. Logic

Many online entrepreneurs invest everything they have into making their business work. With that investment, though, also comes a great deal of emotional attachment. It almost feels like your company is your child. You see it grow up and stumble when it tries to walk forward. You worry when it isn’t doing well and want to take care of it as best as you can.

When emotions are high, it can be difficult to make sound decisions that will define your business. Detaching yourself emotionally shows a great level of psychological maturity but can be hard to cultivate.

High-Pressure Environment

7 Ways to Grow Your Network Marketing Business Faster

Every entrepreneur knows that running a business on your own is no walk in the park. Your startup will require all the willpower and dedication you can muster as you try to manage stress coming from all directions. If you can’t manage that stress well, it may get the best of you.

When pressures come pouring in, how do you handle them? Do you cower as a deadline approaches? Do you balk at continuous uncertainty? Do you cringe whenever you need to think about funding your business? Those with strong mental and emotional capabilities don’t let these stresses define them. But that’s easier said than done.

All the Weight on Your Shoulders

The success of your enterprise is ever dependent on you. You are the one who needs to make sound decisions to move the business forward. It’s all on you to make this work, no matter how much you try to put the blame on someone else. That’s a huge responsibility to tackle and can wear you down without the right psychological stamina.

It may also make you start to feel rather lonely. Feeling alone can weaken your mental and emotional resolve all too quickly. One entrepreneur called loneliness “the real silent killer” for entrepreneurs. Why? Because when your business experiences failure or a major roadblock, it’s on your shoulders to carry. Your team can help, but they can’t take it all away. That can be a lot of weight for one person.

High Standard of Leadership

With all that pressure weighing you down, you still have to have a strong outlook and show a positive face for your company. Your team will look to you for leadership and an example. That puts even more pressure on you to be at the top of your game all the time.

This is one reason why it is so important for entrepreneurs to be psychologically stable. If you’re not, others who follow you will see it. How you react to overwhelming situations will influence how they act too.

Continual Opposition

All great achievements were met with some form of opposition. Your online business may encounter opposition from your friends and family trying to convince you not to go after your dream. Opposition may rear its head through financial struggles or a lack of funding. It may show its face when your competitors are always one step ahead of you.

But how will you respond to these challenges? When the world is working against you will you give in or step up your game? The truth is that everyone experiences some misfortune in their life. What you choose to do when those difficulties arise is what will define your character and your success.

Lack of Patience

The level of patience you have considerably shows how mentally and emotionally stable you are. But sometimes your business fails to pay your bills month after month and shows no hope of reward. In those patience-trying moments, that mental stamina you had at first slowly wanes thin.

You may want things to work out now and find yourself disappointed when success doesn’t come on your timetable. It can take a huge emotional toll on you, and even might tempt you to give up on your business. But who’s in control here? You or your emotions?

How to Take Control

Former editorial director of Entrepreneur, Ray Hennessey, gave this insightful statement: “We go through a range of emotions, but they really only get us in trouble if we let them manage us, rather than the other way around.” You have to make a choice when starting your business: to be in control of your emotions or to let them control you.

How can you manage your emotions and take control of your mind? What can you do to handle these psychological challenges you’ll surely face?

Entrepreneur and psychiatrist Michael A. Freeman offers some tips on the subject:

Limit Your Risk

You may have been told to not be afraid to take risks. While this is true, some risks may only put more worry on your plate and weaken your psychological resolve. Freeman encourages entrepreneurs to take risks, but to do so within reason. He suggests setting a limit for how much money you or your friends and family will spend on an investment.

Don’t create more financial stress for you than is needed. This may mean keeping your job and a consistent income while you start your side hustle. You know how much stress you can handle, so take whatever risks you know you can take without losing your head.

Have Human Interaction

To combat loneliness and to put our troubles into perspective you’ll need a strong support system. Freeman argues that you need “your connections with human beings” to balance out the stresses of running your business.

These connections should be who you go to when you are feeling mentally and/or emotionally exhausted. Be vulnerable with these people. Be honest about what’s going on in your life. You will connect more with them by doing so and receive more strength in those moments when you most need it.

Have a Life Outside of Your Business

This may sound crazy to some, but Freeman argues that some time should be spent away from your business, such as with your loved ones. You need something to take your mind off of work every so often or your psyche may lose control.

Freeman says that “Other dimensions of your life should be part of your identity.” Part of who you are is an entrepreneur, but it shouldn’t be all of you. You should be able to find success in other areas of your life as well. Then, when your business may be struggling, you can find strength elsewhere to carry on.

Embrace Failure

You, like many other entrepreneurs, may fall into the trap of making a bad situation worse by thinking failure is the end of the world. It’s not. We all fail in one way or another. But letting failure consume your thoughts isn’t helping anyone.

Boosting your psychological stamina will require you to learn from and let go of your mistakes. So choose today to start accepting failure and move on.

Taking control of your mind and your emotions will not be easy. But it can prove crucial to your success. Don’t undervalue how much psychology plays into becoming a successful entrepreneur. Once you make it a priority to take control of how you think and act, that’s when you’ll start to see yourself change for the better.

 

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How to Boost Signups While Adding Value to Your Blog

Your lead magnet is what entices people to sign up for your email list, so it needs to appeal to a wide variety of people. Often business owners miss out on subscribers simply because they weren’t interested in the moment in what was on offer. What if there was a better way? There is.

You can create very specific lead magnets that will appeal greatly to the exact people who are reading your blog post and get them to sign up. Not only do you have a fail-proof way to capture those emails, you’ll be getting a higher quality subscriber, too.

How does it work? It’s very simple.

Create Your Lead Magnet

Look back over your most popular blog posts. What can you add to them to give your readers more value? The comments can give you some hints here since people will ask questions in the comments. Could you create a lead magnet that would help them?

Once you have an idea of what to offer, create your unique lead magnet. It will be specific to that blog post. For example, you might offer a printable budget worksheet or an Excel template on a post about budgeting. A blog post on traveling to Spain could be enhanced with a printable list of essential phrases or a customized map to download.

These lead magnets don’t have to be huge. In fact, keeping them nice and simple means you can create one for each of your biggest posts.

Get Readers to Sign Up

Once you have the lead magnet ready, set up a sign up form just for that download. You’ll repeat this with each specialized lead magnet on each post that you want to add a signup form to. In some cases, the same freebie can be offered on more than one post, but usually, you’ll have just one spot where it can be offered.

As people read your posts, they’ll either lose interest and click away, or read to the bottom of the post. If they get to the end of the post, they’re definitely interested in the topic, so having a bonus for them to sign up for is a great way to collect email addresses. In addition, you know they’re genuinely interested in your content.

These posts are the ones you should be promoting on social media and linking to in other posts. Both internal and external links are essential for building up the traffic to your biggest posts, where you can capture emails.

What Now?

Once you have built up a solid list of email subscribers, you have a captive audience, ready to listen to whatever you have to say to them. Email marketing is about far more than just sending out deals and sales letters, though.

Your email list is gold, so make sure you treat your subscribers well. They need to know that you respect them. This means you should offer quality information and value in your email newsletters to keep them opening the emails.

Conclusion

The specialized lead magnets for your blog will continue to pull in subscribers over time. It’s a good idea to keep them to evergreen posts – ones that don’t lose relevance over time, that endure despite fads and trends, and always appear “fresh” to readers.  That way people will keep finding them years down the road and signing up for the freebies.

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Email Marketing Done Right: How to Write Emails That Get Results

When was the last time you joined an email list where you wanted to open every email? Chances are, it’s been a while.

Everyone knows they need email marketing, but that doesn’t mean they do a good job of it. The number of emails out there that just promote products and offer little or nothing of value to the reader is ridiculous. Your emails shouldn’t be part of that group.

What Makes People Open Your Email

The first thing your subscribers see when your email lands in their inbox is the subject line. If the subject line is dull, overly promotional, or otherwise unacceptable, your emails will be sent to trash without being opened.

It’s not just the subject line that matters in email marketing, though. Your history is also a big part of the decision to open or trash the email. If you have been consistently helpful and provide great information that your readers can use, they’ll likely keep opening your emails, regardless of the subject line.

Focus on providing excellent information every time, and make it worth it for your subscribers to open those emails.

What’s Inside: Anatomy of an Awesome Email

Is your email interesting and informative? If not, you may want to revamp it a little.

1 – Pre-Header

Many email clients actually post part of the first line so that it’s visible before the subscriber opens the email. Make this pre-header just as enticing as your subject line to get people to open the email.

2 – Greeting

Your greeting should be personable and friendly. Even if this is a business-to-business email, a pleasant greeting is always welcome.

3 – Table of Contents

If you’ll be going over two sections in your email, it’s a good idea to include a table of contents so people can see at a glance what they’re interested in.

4 – Body Sections

These are the sections where your main content will go. You may just offer one single section with the news you wanted to convey, a hot tip for your readers, or a brief summary of a new post that you want them to click through to, or you can combine all of these in one email.

5 – Links

Make it nice and simple for people to click through to your website by including lots of links in the email. Obviously, it shouldn’t be too spammy, but keep in mind that people don’t want to scroll back up to the top of the email to find that link to your blog post, so including it at the top, middle and end of your message is fine.

6 – Bonus

Have a bonus tip to share? Do that at the end of the email. This could also be a link to a video or toolkit that you know your subscribers would enjoy. Offering a little something extra at the end of your emails will help encourage people to read to the end every time, in hope of that bonus.

7 – Sign Off and Call to Action

Your signature line should be friendly, yet professional and should offer readers a way to get in touch with you. A call to action goes well here, too. Let them know what to do next, be it click through to your site, share something on Pinterest, or join your group on Facebook. If you don’t tell them what to do, they won’t do it.

Conclusion

Well-done email marketing will include plenty of actionable information and get your readers excited about opening emails from you. Train them to expect great things and deliver every time to see impressive results.

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How to Make Your Entrepreneurial Journey a Success

Every entrepreneur, no matter what type of business they are running, will run into enormous obstacles as they travel their own path to success. For some it may be difficult to leave the comfort and stability of their 9-to-5 job, for others it may be difficult to scale their business up and take it to the next level, because they are too afraid of the consequences.

No matter what situation you are currently facing in your entrepreneurial journey, there will be a moment for you when it all comes together: in that moment you will have to decide if you truly want to stay the course and keep moving toward your goals, or if you will choose the easier, more comfortable road.

Whether you are just beginning your entrepreneurial journey or you have years of experience and are looking to take that next step, you will have your moment. Here’s 3 things you can do to ensure that when your moment comes, you will be ready to seize it and alter the course of your life for the better.

#1: Grow Into Your Business

As much as you’d like to think that you can jump headfirst into online business and make millions of dollars, the reality is that it’s not THAT simple. Yes, with proper mentoring, instruction and effort, you can make a lot of money online and live the life of your dreams. But there are very few overnight successes in the world of online business—the ones that experience the most success are the people that continue, through trial and error, to grow their businesses over time. If you can do this you will be ready to take your business up a notch when your moment arrives.

#2: Failure is a Prerequisite to Success

Every person that has experienced success in online business has failed hundreds, if not thousands of times. No one wakes up to an online fortune—it takes months of tedious planning and sometimes years of persistence to make a six-figure income online. However, it is totally possible. If you really want to learn how to transform your business and your life, then take risks early on in your business. Even though you’ll surely fail some of the time, it will lead you to greater success down the road.

#3: Take Periodic Breaks From Your Business

Even though you may love working on your online business 24 hours a day, 7 days a week, if you truly want to be ready for your moment, you have to take periodic breaks. It’s not healthy to “go”, “go”, “go”, all the time. Wen you take a break it allows your mind to reset and it will help you come back with even greater focus on your goals. You might think it counterproductive to take some time off from your business, but it’s actually the best thing you can do.

What suggestions do you have for preparing for your ‘moment’ as an online entrepreneur?

 

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5 Signs You’re Ready for Paid Traffic

When it comes to online marketing for small biz, there are endless ways to promote your company for free. While search engine optimization (SEO) and social media marketing are well worth the effort and should be used by every business, paid marketing also has its place. How do you know you’re ready for paid traffic? Here’s a simple list of things you’ll notice when it’s time to start paying for your advertising:

1 – Your Landing Page is Converting

If your landing page is already converting the free traffic that comes in, you’re off to a good start. It’s also a good sign that with more highly targeted visitors, your conversion rate will likely increase, so moving to a paid format may be a good idea.

2 – You Are Putting Too Much Time into Free

Nothing is ever really free and if you’re doing all the SEO, email lead generation, and marketing, etc., on your own, you’re paying for it with your time and energy. Take a look at what you have been focusing on in your business and then look at what is earning you the most money.

Chances are, you’re not making a lot of money from spending hours and hours on writing the perfect blog post with all the right keywords.

There comes a point when it’s time to focus on what makes money and what you do best in your business. Outsource everything else, especially traffic generation. With paid ads, you should see your sales jump up, and you will have more time to spend on doing what actually makes money.

3 – You’re Tired of Moving Slowly

Free advertising is great, but it has the disadvantage of being very, very slow. Word-of-mouth is a terrific way to get new clients, but if you have worked with just a handful of clients, you can’t expect a huge surge from those few.

If you’re sick of the slow going with free marketing techniques, it’s probably time to graduate to paid traffic and advertising. This will bring in more clients, more sales, and can help your business grow rather quickly.

4 – You’ve Tested the Waters Successfully

Have you tried a small Facebook marketing campaign? An Instagram blast? If you’ve had great success with a single campaign, then it’s probably time to start investing a bit more. There’s nothing wrong with starting out slowly, but why hold your company back once you know you can bring in more clients?

5 – Your Business is Picking Up Speed

As your small business begins to grow faster and faster, you won’t be able to spend as much time working on free methods of marketing. It’s important to have a backup in place. Chances are, it is more worth your time to pay for ads than it is to hire someone just to do free marketing.

Conclusion

Run the numbers and figure out which method will bring in more profit, then implement it. You can also split test, using the same amount of money to invest in each method and seeing which has the best return-on-investment (ROI).

It’s a big step to start paying to market your business, but there comes a point when growth simply isn’t going to continue unless you invest some money in it. Many businesses start out with free methods like SEO, social media marketing, and offering freebies on their site. All of these are excellent techniques and should be continued. However, online marketing for small biz is time-consuming and has a very low ROI if you’re doing it all yourself.

If any of the above sounds like your business, it’s probably time to start spending some money on advertising.

 

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